Gmail and Salesforce, kept in sync — as real Salesforce records
Backscribe is a background service that connects a Google Workspace mailbox to Salesforce, so that business email shows up as ordinary, reportable records instead of living somewhere Salesforce reporting cannot see it. Google Calendar support is planned but not built yet.
Backscribe reads business email from Gmail, works out which Salesforce contacts, accounts, and opportunities it belongs to, and writes it into Salesforce under rules an administrator controls.
Capture, with noise filtered out
Gmail activity is captured automatically, with bounces, out-of-office replies, and newsletters filtered out before anything reaches a Salesforce timeline.
Matching to the right Salesforce records
Each captured email is matched to the contacts, accounts, and opportunities it belongs to in Salesforce, using rules an administrator sets and each user can only tighten.
A holding area for anything that cannot be matched yet
An email that arrives before its matching Salesforce record exists waits in a holding area rather than being lost — it attaches once that Contact or Lead is created, or an admin can match it by hand.
Nothing is written without an admin approving it first
Matched email is grouped into batches that an administrator reviews and approves before anything is written to Salesforce. Approved batches, and a one-time backfill of older mail, are what actually create the records.
What is, and is not, stored
Message bodies pass through Backscribe while an item is being synced to Salesforce, and are not retained on our servers afterwards — we store addressing metadata, not content. The full detail, including what an administrator can configure, is in the privacy policy.
Where things stand
Backscribe is live and syncing email for its first customers today: capture, matching, the holding area, admin-approved write batches, and a one-time backfill of older mail are all working. Google Calendar support has not been built yet. A pilot programme is open for Google Workspace and Salesforce customers who want early access.
Get in touch
Questions about the pilot, or about how Backscribe works, are welcome. Write to us at gerry@resonatorconsulting.com.